Our Story

In 2011, a group of wonderfully authentic women was assembled for a series of evenings to be recognized as the “one little word club”. Each woman was to choose a word- a word to focus on, internalize, reflect upon and be accountable for as we all went about the daily lives we were uniquely drowning in. Whether it was our careers, marriages, children or the need to keep up with our social media image, we were all overwhelmed and in search of something to hold onto. For one woman, the word was “PAUSE.” It was that word that stood out to this tribe of brave women. We all need a moment of Pause when life starts to spin wildly out of control and so The Press Pause Project was born.


Giving you permission to press pause

As working mothers with children, we recognize we as women try to do it all. Oftentimes, we do, but not without the side effects of stress and anxiety. We tend to forget about the importance of self-care and taking a moment in our day to Press Pause. Life is filled with imperfect moments, small beautiful disasters and not enough moments spent being present. Having firsthand experience and life changing benefits of CBD, we have set out to formulate a quality, safe and effective CBD line designed for women who are so gracefully doing it all. We have made it our mission to increase the awareness and educate women on the healing benefits of CBD and giving one another permission to Press Pause.



Dawn Fable


“I was drowning in my own beautiful disaster.”

With 3 healthy children, a wonderful husband, and full time career, Dawn is blessed and so busy. And she knows how important it is to press pause.


“For over 10 years, I suffered from generalized anxiety disorder and I recognized it was starting to take away from being present. I started incorporating a daily CBD regimen into my life and immediately noticed a difference.”


She recognized that she wanted to be a part of the CBD movement. From there, Dawn set out as her own personal passion project to deliver a quality product.


Tenacious Labs


pioneering international cannabinoid group

A pioneering international cannabinoid group developing brands to help shape the next phase of growth in a sector experiencing much-needed regulation.


We supply CBD products with varied applications to multiple audiences across the wellness, recreation and mood management sectors.


We work with growers, scientists and manufacturers from Jersey UK to Colorado USA in order to produce the best quailty products. We are actively collaborating with governments and industry bodies to develop clear regulations and good working practises. Together we are championing the standardisation of strength and dose in order to grow the category and develop a better understanding of cannabis’s true potential across all of its applications.

Our Difference

Made For Women By Women

As women ourselves who are trying to balance our careers, our children and our relationships, we understand that sometimes, it becomes all together, too much! For each of our products, we were mindful in our formulations to cater to active women like us who are disproportionately impacted by stress, anxiety, tension and sleep. You will find that each of our products are the perfect ratio of quality ingredients and just the right amount of CBD that are safe and effective to go about our daily lives without skipping a beat.

Our Commitment to Quality

We recognize the importance of consuming safe and quality products. Whether it’s our food, beauty regimen or our CBD we are committed to providing the highest quality product from start to finish. In working with farmers who have organic practices, to using natural ingredients, we are committed to delivering the highest quality product on the market.

Transparency and Safety

With so many choices for CBD in today’s market, it’s important to do your research on what you’re consuming. We’ve made that research easy for you. We believe in transparency and are committed to displaying all of our active ingredients and third party lab tests on our website for you to see for yourself. Each of our products goes through multiple testing pre- and post- manufacturing to ensure you are getting the best and safest product out there.


Through our personal struggles, we believe that we have been given a platform to educate other women on the healing powers of CBD. There is a tremendous amount of stigma around this industry where women are uncertain and fearful of CBD. We have been there and our experiences with CBD have changed us for the better. We want to stop the whispering around anxiety and mental health and be real, raw and authentic in sharing the reality of our own beautiful disasters.

Empowering Women Through Self Care

Why as women, are we the last to take care of ourselves? In fact, there was a quote that resignated so deeply- “She’s gonna forever say, “I got this” even with tears in her eyes.” We know you do, but take care of yourself along the way. Our mission is to help promote the importance of self care and give one another Permission to Press Pause. We deserve it, you deserve it.

Elevating Purposeful Communities

We are deeply committed to elevating other women and supporting their purpose. We are constantly striving to find meaningful partnerships that support and empower womanhood it its various and powerful iterations.



Where do you or your extract supplier source your Hemp?

We grow our own hemp on our 3 farms in CO (Yoder, Cope, and Rush).

Is the Hemp USDA certified organically grown?

Not certified organic, but we only use organic farming practices.

Please detail the extraction process and methods used

We use CO2 and ethanol extraction on our GMP certified extraction lab.