Is CBD The Next Avocado Toast? We Think Not!

The New York Times recently published an article titled “Why is CBD Everywhere.”
https://www.nytimes.com/2018/10/27/style/cbd-benefits.html

It referenced the fact that cannabidiol (CBD) is being touted as a magical elixir, a cure-all, and now available in every shape and form. At the end of the article, it posed that CBD just may be a simple fix for our anxious times. With all the recent publicity, one might wonder “Is CBD the most recent fad? Perhaps a long lost sister of the beloved Avocado Toast?”

We think not. Well, we sure as shit hope not. In fact, we know that’s not the case. Here’s the deal people- although my best friend and business partner is a total product whore and I have the tendency to well, let’s say fabricate and make stories really amazingly entertaining, we are NOT willing to plaster our faces all over our marketing materials and turn our friends and family onto some trend where we can make a buck or two. For any of you that know us, that’s not our jam. What is our jam, one might ask? Being less stressed out and anxious.

You see, for as long as I can remember- I’ve struggled with “generalized anxiety disorder.” As we all know, anxiety is everywhere. Perhaps it’s a sign of our dysfunctional country and society who can’t get its shit together. Maybe, just maybe, it’s being able to peer into other’s lives thru the lens of social media, or one might wonder if it’s the awful chemicals we ingest in our food today? In all reality, it’s probably a combination of all of the above and really just boils down to this thing called “LIFE.”

For me, my generalized anxiety started to spin wildly out of control after I had children. Maybe it was my hormones, maybe it was the fact I was responsible for other living and breathing human beings or maybe it was the fact that I was working full time, trying to be a decent wife and contributing member to society. Oh, and let’s not forget, trying to pretend to be a perfect mom that had my shit together at all times. Truth be told, I was exhausted. Like so many other moms out there, I was drowning my stress in bottles of Kim Crawford and my trusty 10mg of Lexapro, but it just wasn’t doing the trick.

Many of you ask how the Press Pause Project all came to fruition. Interestingly, several years ago, my husband and I invested in a CBD company who sold raw ingredients to companies who make CDB products for the end user- skincare, dog treats, tinctures, gummies, tea, you name it! At the time, I had not a clue what CBD was other than I heard it was related to the cannabis and I had heard stories about every other millennial making millions from the industry and thought maybe I could do the same. As I got more involved in this company, I started meeting more and more people who shared their stories of how CBD was changing lives. These magical testimonials were endless- CBD for arthritis, CBD for sleep, you name it. I thought to myself, if it helps those things, I wonder if could help my anxiety. I’ll be damn, it did. At first, I thought it was a coincidence or perhaps a placebo effect. But, I really felt it working. I noticed a significant difference and started feeling a bit calmer, a little less anxious, like things rolled of their backs a little easier. Shit, maybe I was onto something? I started shouting from the rooftops on how this stuff really worked.

Throughout my CBD exploration, I was trying different CBD products and for the most part, relatively disenchanted with all of about 2 of them. I found that CBD companies were popping up everywhere and trying to capitalize on people’s desperations with overpriced poor quality product. It disheartened me that the industry was being jaded. People were desperate to feel better and shame on these companies were ripping sick people off with a product that was bound not to work. Ultimately, creating a bad reputation for a plant based medicine that is so very powerful, given the right product. So…… as if I didn’t have enough on my plate, working full time, kiddos, life- I set out to formulate and create a product of our own that I could stand behind.

So… here we are asking the question of, How, did I get here behind the next avocado toast? Well, I discovered I am the poster child for this incredible life changing avocado toast. I am that stressed out woman looking for relief. Weirdly, everywhere I looked, I saw that very women. I saw her in the tribe of women I called my best friends, I saw her on the cover of Fortune magazine running a multi million dollar company, I saw her in the pre-school pick up line, I saw her in my aging mother, I saw her hiding behind her perfect social media feed, I saw her everywhere

Every day, I am thankful for my journey. I am thankful for finding CBD, or perhaps CBD found me. I’m proud to admit I am that woman and I am proud to help others.

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